A bad PR agency simply does nothing. A good PR agency is constantly working for you. They may have successes and failures along the way, but the important thing is they are doing something and constantly trying different things or concentrating on what works. The methods and taticts are limitless nowadays.
Some PR agencies specialize in digital PR which uses the internet mainly, social media, influential blogs, and SEO friendly articles to work their magic and communicate your brand and image to the public. Other PR agencies still use traditional means such as press releases, and contacts with journalists in traditional media outlets.
Digital PR sounds cutting edge, exciting, and fast. It may also be much less expensive. However it is not right for every business and every product. Even though every business needs to have a presence online, there are still many businesses that will benefit more from the traditional approaches and tactics.
Whatever way you choose to go, you will be aiming for the same goal. The job of a digital PR campaign is still much the same as the job of a traditional PR campaign. Both want to get your name, product, message, brand, or USP out there and gaining attention while maintaining and building a good reputation. If done well, they can both be successful, if done poorly, they can both fail. There is no method that is guaranteed success, it is about how it’s done.
Yet there is etiquette that needs to be observed and protocols that need to be followed in both areas. The online world is extensive and there is a difference between having a good relationship with a successful blogger and just trying to spam their blog with a link! Relationships are still at the core of good PR, whether it be traditional or digital.
Top of the list for PR Agencies visit www.berkeleypr.co.uk for more details
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